euobserver EDITORIAL ADDRESS EUobserver Magazine Rue Montoyer 18B 1000 Brussels Belgium email@example.com Editor ARTICLE LAYOUT Art director: Tobias Andreasen ADVERTISING EUobserver Magazine Rue Montoyer 18B 1000 Brussels Belgium firstname.lastname@example.org DISTRIBUTION EUobserver Magazine Rue Montoyer 18B 1000 Brussels Belgium email@example.com PUBLISHER EUobserver.com ASBL account. HIGH QUALITY JOURNALISM The Business of Nature If you are like the average EU citizen, you probably haven't heard of the bioeconomy. The European Commission itself admits: "The bioeconomy is not a well-known concept among European citizens, due to lack of information - or information that cannot be understood by the general public." The commission has now decided that EU citizens need to know more about the bioeconomy. To do that, it is willing to spend up to €2 million on a project that should bring bioeconomy research and innovation closer to the public. The project, called Bloom, will establish five regional hubs to "create a space of knowledge exchange and debate". Eurosceptics may dismiss it as a waste of taxpayers' money on propagating a buzzword, but others may applaud the effort to increase awareness of new environmental scientific ventures. For the record, this is how the European Commission describes the bioeconomy: "The bioeconomy comprises those parts of the economy that use renewable biological resources from land and sea – such as crops, forests, fish, animals and micro-organisms – to produce food, materials and energy." And so whilst 'bioeconomy' itself may be a buzzword, the activities that comprise it are very real. Later this year, the commission will present a review of its bioeconomy strategy, so this third edition of EUobserver's Business in Europe magazine is very timely. We take you along a tour of various sectors of the bioeconomy, including Europe's pig farmers and Finland's forest-based industries. You will also learn about the carbon footprint of death and whiskey-based fish food. Happy reading! Peter Teffer While we did not need €2 million to create this magazine, independent and investigative journalism does require funding. Please consider subscribing to EUobserver. Go to our website and sign up.
Bioplastics industry risks disappointing consumer expectations Photo: Kate Ter Haar Europe is trying to kick its addiction to plastic, so businesses are on the hunt for alternatives. Bioplastics could replace 60 percent of plastic packaging on the market, but the switch is far from straightforward. By David Burrows In 2016, new research was presented at the 11th European Bioplastics Conference in Berlin. Around 1,700 German citizens were asked whether they had heard of the term 'bioplastics' before: 43 percent had and the rest hadn't. However, of the ones who did know the term, 84 percent of them didn't really have a clue what it meant. "In the many years that I've spent writing about the niche in the plastics industry known as bioplastics, I've never ceased to be amazed [by] the profound ignorance that abounds about bioplastics," said Karen Laird, editor at Plastic News Europe. The term bioplastics certainly doesn't help. 'Bio' conjures up feelings of 'natural' or 'environmentally friendly' whereas the rising tide of plastic waste has become a "planetary crisis". Research by Julia-Maria Blesin at the Hochschule Hannover has shown that when people hear the phrase bioplastics they tend to jump to certain conclusions: that it's completely plant-based, for instance, or that the raw materials are organically cultivated. She believes that most consumers have "unrealistically high expectations in the sustainability of bioplastics". For some companies, this ignorance is bliss because they can get away with greenwash. Oxobiodegradable plastics are a case in point. Though sold on the basis that they will help to "protect the environment" because they biodegrade, the European Commission 03 — BUSINESS IN EUROPE MAGAZINE 2018